Diwali with Mi | Festive Campiagn
Digital Branding and Communication assets for Xiaomi India's biggest annual festive campaign.
Diwali with Mi is Xiaomi India's annual festive sale campaign. The sale can be expereinced online and thorugh Xiaomi retail partners. As a part od Diwali with Mi, I was responsible in creating all digital and branding assets for the festive sale campaign bases the established moodboard.
The campaign was held in multiple stages with each stage requiring distinction from the previous all while maintaining the same visual design language.
Pre-Buzz: DWM Coming Soon
Pre-heat: What to expect
Grand Reveal: Reveal of sale products
Priority Access: Access to Premium Customers
Pre-Book: Pre-book sale products before sale
Sale: Main Sale
The campaign had several landing pages and these pages had to look festive compared to BAU days. Unique product cards were designed to bring in the distinction following the moodboard. Animated Gif's were added to interact and lure customers.
The campaign had several category stores for each product categories. These products and category stores were themed. Different colors were assigned to different categories to bring out the distinction from each other. The same was followed across all the assets as the background color for banners, app strips, splash screens and other assets that were created during the campaign.
Smartphones- Ornage
Smart TVs- Purple
Laptops- Red
Audio- Yellow
Lifestyle- Blue
Smart Home Appliances- Green
The overall visual idea for the campaign was to bring out celebration, festivity and joy aesthetically through all the digital and retail assets.
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