Shhopex | Launch Campaign

Shhopex is a Kuwaiti online fashion store that sells apparel and accessories. Previously, the team sold online through Facebook under the name Indian Textile House (ITH). Now, the team plans to expand the business through its own e-commerce website, Shhopex. Early in October, the Shhopex team reached out to me, and I was actively involved in giving creative strategy and creating Shhopex aesthetics.

After an initial round of discussion with the team, I was responsible for developing all online and offline brand communications for Shhopex. I was also responsible for creating a pre-launch publicity campaign. After conducting research, I discovered that no other fashion e-commerce websites in Kuwait specialised in Indo-Western fashion clothing. I believed that this could be our USP (unique selling proposition), therefore I came up with the brand's slogan: "Kuwait's First Online Store for Indo-Western Fashion." Although the tagline was dense with text, I considered that this should be our major communication in order to plant the notion in the brains of the audience.

I began working on the social media approach later on. I devised a ten-day publicity campaign, with the tenth day serving as the debut date. I created a social media calendar for three of the most popular channels in Kuwait: Facebook, Instagram, and WhatsApp, utilising the material I had prepared.

Since the brand was transitioning from ITH to Shhopex, a rebranding video was prepared to facilitate the transfer on the pre-existing Facebook page and among the pre-existing ITH community in Kuwait, given that this is the era of short-form video content. Multiple videos and teasers were intended for both natural and paid distribution. The videos would outline the product's primary selling features and the brand's key communication. A launch unit that functioned as a logo conveying the launch date was designed. It was utilised in all pre-launch communications, hence enhancing brand and launch date recall.

Overall, the campaign was highly well-received by the community, and the website received a significant amount of traffic on the day of its launch. It even convinced two investors to make more investments and expand the business. The social media accounts are gradually gaining followers on a daily basis.