SuYoga | Yoga Studio Branding

SuYoga is a yoga studio in London. Mr. Yogesh, the instructor and owner of SuYoga, reached out to me and asked me to help him with his logo, branding assets, and website. After our initial conversation, I got the impression that Mr. Yogesh saw his brand as a holistic experience of the mind, body, and soul with Hindu roots. I began my preliminary research on the internet and gathered some references.I used the letter "Y" from suyoga to be the highlight and recreated it in a way that resembles a person doing an asana using free-flowing strokes. I used a free-flowing line as it would signify freedom, self-realization, and positivity. Different print, online, and offline assets were designed using the same brand colors. The website was also designed and developed using Wix Builder using the brand colors.