Xiaomi Next Opener

Xiaomi Next is the summer flagship event for Xiaomi India. At the launch event in Delhi, Xiaomi introduced its most recent high-end technology products. The products being introduced were a smartphone, a tablet, and a smart television. It was essential to construct a video opener that conveyed the event's specifics. I began by researching the products being released, given that they were all high-end and the film had to be elegant and simple. I subsequently began exploring design languages and discovered that Neomorphism would be a better choice for the launch. I imagined the film to be simple, with clean, minimal motions that had crisp highlights and shadows. Since all of the products had a very good, bright display, which was also among the top key selling points, I imagined the videos to have a gleam of irradiant lights, glass elements and optics which signify display. Hence the main title was also looked like a it was made of glass.

I contributed to the development of the storyboard. I intended to provide a brief overview of all the goods before culminating with the "Xiaomi Next" title animation. After creating the storyboard for this concept, I used After Effects to produce the final product. After many variations, rounds of feedback, and changes, the video was finalised. However, the concept was rejected as the event's visual and marketing direction shifted.